Marketing

Brand Mentions Tracking

Monitor brand mentions to understand reputation and visibility

Brand Mentions Tracking is a marketing-focused agent designed to monitor and analyze online mentions of your brand across social media, news, and forums. By providing real-time insights into public sentiment and visibility, it empowers teams to quickly address customer concerns, identify trends, and benchmark against competitors. This solution supports market and competitive intelligence as well as customer support automation, driving enhanced customer experience and strategic advantage. Value is delivered through improved sentiment, increased retention, and reduced complaints, with ROI measured by sentiment improvement, number of mentions tracked, and retention or complaint deflection rates.

Agent Steps

1
Continuously scan social media, news sites, and forums for new mentions of the brand
2
Aggregate and categorize mentions by source, sentiment, and relevance
3
Analyze sentiment trends and identify emerging topics or issues
4
Alert marketing and customer support teams to significant or negative mentions in real time
5
Benchmark brand visibility and sentiment against key competitors
6
Generate regular reports summarizing trends, insights, and actionable recommendations

ROI Measurements

Sentiment improvement
Mentions tracked
Retention/complaint deflection

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